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Scale Your Massage Business To $1k/Day
A 6-month hands-on coaching experience for massage practice owners with a team who want to scale to consistent $1k/day revenue, build a high-performing, fully booked team, and create a business that runs smoothly without relying on them day-to-day.
Cohort Dates: April 27 – October 26, 2026
Beta enrollment — $2,997 (or $549/month). Price increases to $4,997 after this cohort.
She Doubled Her Revenue!
Dear Practice Owner, sound familiar?
Let’s be honest…
You didn’t start your massage business to feel this exhausted, this busy, and trapped by a set of ‘golden handcuffs’
You didn’t get into this to work more hours than anyone on your team. You didn’t hire people so you’d have more problems. And you definitely didn’t build a practice from scratch just to feel like you can’t walk away from it for a single afternoon.
But here you are. Fully booked. Tired. And somehow more stuck than when you were solo.
You’ve started hiring… but your team feels like more work, not less
You thought a team would give you breathing room, but right now, it feels like you just added another full-time job on top of the one you already have.
Everything still goes through you
Questions, problems, decisions, fires. Even the ones your team should be handling on their own. You can’t step out for an hour without something waiting for you when you get back.
Building a team is harder than you thought
Clients still prefer you. Your therapists’ schedules are hit-or-miss, Training takes forever, and consistency is a struggle.
You’re overwhelmed by marketing, especially marketing for your team
You never really had to “do marketing”… at least not in a long time. But now that you have a team, you realize you don’t actually know how to get clients for multiple therapists… and you definitely don’t have the time, bandwidth, or zero desire to become a “marketing person.”
You’re tired of guessing, hoping, and winging it
You’ve hit the point where Google can’t answer your problems anymore, because there’s barely any advice out there for massage owners at your level.
You’ve outgrown the “get fully booked” coaches and the beginner business advice
You just want to be free
You’re not chasing early retirement or luxury vacations on the beach.
You just want freedom from being mentally “on” 24/7 just to keep everything running.
Time freedom, mental freedom, and the financial breathing room to feel safe.
But the worst part?
You built the success you wanted… but now it feels like the very thing keeping you stuck.
Now She Only Sees 4 Clients A Month!
Here’s the truth…
You haven't done anything wrong.
You've just outgrown the model.
But you're ready for the one that comes next....
Did You Know…
You’re building in one of the best industries on the planet right now.
While everyone else is watching AI eat their industry alive, you’re in one of the few fields that’s genuinely protected from it, and growing fast.
The U.S. Bureau of Labor Statistics projects massage therapist employment to grow 15% from 2024 to 2034 — nearly three times faster than the average for all occupations.
And the market is projected to continue to grow…
$21 Billion
2025 Global Massage Therapy Market
$30 Billion
2030 Projected Global Massage Therapy Market
But a growing industry only helps the owners who are positioned to grow with it.
So far, you’ve done everything right…
You learned how to give an incredible session, build trust with clients, stay fully booked, and keep things moving — even when that meant carrying everything yourself.
But nobody taught you what comes next.
Massage school didn’t cover how to:
- build a team,
- create systems that work without you,
- lead people with confidence, or
- step back from the table without things getting wobbly.
To get to the next stage, you need:
- Structure — so your team knows exactly what’s expected
- Systems — so things happen the same way every time, without relying on you
- Support — so you’re not the only one responsible for everything
Once it clicks, the next question is pretty simple: Okay, how?
The good news is you don’t need to reinvent the wheel. You just need someone who’s already done this and can walk you through it step-by-step...
INTRODUCING…
A 6-month hands-on coaching experience for massage practice owners with a team who want to scale to consistent $1k/day revenue, build a high-performing, fully booked team, and create a business that runs smoothly without relying on them day-to-day.
Cohort Dates: April 27 – October 26, 2026
From Solo Practitioner to $30k Months!
The Transformation Process
Six phases. One complete system.
Phase
01
Vision
Designing the $1K/Day Business You Actually Want
Stop building by accident. Define your vision, values, and 90-day priorities so every hire, system, and decision has direction behind it, not just good intentions.
Phase
02
Systems
Turning Your Business Into a Well-Oiled Machine
Build the systems that make things happen consistently, without you being in the middle of all of it. SOPs, operations manual, and everything happening correctly, all the time.
Phase
03
Marketing
Keep Your Team Booked Solid
Replace random acts of marketing with a focused and intentional campaigns. Plus a retention system that keeps clients coming back, no matter who they booked with.
Phase
04
Hiring
Building Your Dream Team
A complete hiring system, from posting a job ad to onboarding, so you stop hiring out of desperation and start building a team you trust and you’re genuinely proud of.
Phase
05
Leadership
Lead and Manage Your Team Like a Pro
Set expectations that hold, give feedback that actually changes behavior, and have the hard conversations, without micromanaging, being the ‘bad guy’, or avoiding the things that need to be said.
Phase
06
Freedom
Free Yourself From the Treatment Room
Step back from needing daily client work with a real exit plan, a CEO schedule, and a business that keeps running no matter what. See clients because you want to, not because you have to.
PLUS…
Live Group Coaching Calls
Bi-monthly Zoom calls where you bring your real questions, real problems, and get answers specific to your practice, not generic advice that doesn’t account for where you actually are.
- Bring your specific challenges and get coaching in real time
- Learn from the questions and breakthroughs of other owners in your cohort
- No more guessing, get a clear answer and move forward
Lifetime Access — Every Recording, Resource, Template & Cheat-Sheet
Every lesson, every call recording, every SOP template, every hiring document, every worksheet, stays yours forever. Go back to any piece of the program the moment you need it, whether that’s six months or six years from now.
- All call recordings saved and accessible any time
- Complete resource library including templates, SOPs, and cheat-sheets
- Updated as the program evolves, you get every improvement
Private Community — Q&A, Peer Support & Accountability
A group of massage practice owners at exactly your stage – building teams, fixing systems, navigating the same decisions you’re making. You’re not figuring this out alone, and you’re not getting advice from people who’ve never run a practice.
- Ask questions and get answers from owners who’ve been in your exact situation
- Built-in accountability so the program doesn’t become something you bought and never finished
- Celebrate wins with people who actually understand what they mean
Small Group Masterminds
Intimate small-group sessions where you go deeper than a group call allows — working through your specific challenges with focused attention, peer insight, and space to think out loud without the pressure of a large group.
- More focused attention than a standard group coaching call
- Work through your specific bottlenecks with a small, trusted group
- The kind of honest conversation that only happens in a smaller room
By the end of The Accelerator you'll have...
Consistent, repeatable, and predictable client attraction.
You’re not spending your limited brainpower trying to market everyone by yourself or worrying about whether your team’s schedules will be full next week.
Your marketing is simple, repeatable, and your team’s schedules stay consistently booked
A team of high-performers you can trust.
They show up, follow through, rebook clients, and keep things running smoothly… without drama, without hand-holding, and without you constantly supervising or double-checking.
Leadership skills that give you confidence, calm, and control
You’ll know how to communicate, set expectations, and how to hold people accountable without being the bad guy.
A business that runs like well-oiled machine
Everything from scheduling to cleaning to payroll to client communication happens the same way, every time, without your constant involvement.
But above all, a business that doesn’t depend on your hands to survive.
Work less. Lead more. Grow your business and get your life back. Shift from being the busiest therapist in your practice, to being the owner of a real, self-running business.
The Bottom Line
Your business finally feels like a real business, steady, self-sufficient, and built around your life instead of consuming it.
Not a dream. Not someday. This is the specific, concrete reality that every part of this program is designed to build, for you and your practice.
Real People. Real Results.
What owners just like you have already built
Nadin B. – Mend Studio – Brookfield, WI
Nadin transformed Mend Studio from a solo side practice into a multi-location wellness business generating over $70,000 per month. By building systems, stepping into true leadership, and scaling with intention, she turned chaos into calm.
Meagan – Integrated Massage – Dover, NH
Meagan’s monthly revenue surged from $17k/month to nearly $34k/month, with year-over-year revenue almost doubling, jumping from $200,000/year to $360,000/year.
Tara – The Cove Massage Studio – Cambridge, MN
Tara wanted to do things right from day 1. After restarting her business in a new town, Tara grew her group practice from opening the doors, to $30k/month.
Tracey – Massage & Wellness Spa – LaPlata, MD
Tracey had been running her business the same for years, leading to working 10-12 hour days. In just 1 year she not only added $150,000 in revenue but she also was able to take a real vacation – checking out for 5 weeks – for the first time in years.
Holly P. – Everything Zen – Groton, CT
Holly finally broke through her plateau of $38k per month, and was able to grow to $50k+ months. With $650K in reach and $1M in her sights, her goal is to grow Everything Zen into a 7-figure business that still feels local, grounded, and personal.
Darryl “DJ” Turner – The Group Practice Guy
Meet Your Coach
Hey There! I'm Darryl "DJ Turner!
I work exclusively with massage and wellness practice owners who have teams, or are building them.
And because I’ve spent years watching the same patterns play out across dozens of practices, I can see things from the outside that are almost impossible to see when you’re inside it every day.
I’ve been in the room with enough practice owners to know that the hardest part of building a team practice has almost nothing to do with massage.
It has everything to do with systems, leadership, marketing, and the very uncomfortable business of stepping back from the thing you’re best at.
What My Private Coaching Clients Have To Say
What Makes This Program Different
Built for the stage
everyone else skips.
Here’s the real truth most massage business owners eventually discover: almost every coaching program out there is built for solo therapists. They teach you how to get fully booked, raise your rates, and build a great solo practice. But once you start hiring — or even thinking about it — that advice stops working.
The programs that got you fully booked never covered any of this:
- How to hire people who actually stay — and who care about your clients the way you do
- How to keep your team consistently booked — not just yourself
- How to build systems so everything doesn't live in your head
- How to lead a team without micromanaging or avoiding hard conversations
- How to step back from the treatment room without losing income, clients, or momentum
- How to grow without burning out — or becoming the thing you got into business to escape
Spoiler Alert: They don’t teach this stuff because they don’t know how to do it.
Only In The Group Practice Accelerator
Built specifically for group practice owners
Not adapted from solo advice. Not generic business coaching. Built from the ground up for owners who have a team, or are building one, in a hands-on massage practice.
A wholistic and all encompassing program
Vision, systems, marketing, hiring, leadership, stepping back. Most programs give you one or two of these. This is the complete set, every part of running a group practice, covered in full, so nothing falls through the crack
Led by someone who actually knows this industry
Not adapted from solo advice. Not generic business coaching. Built from the ground up for owners who have a team, or are building one, in a hands-on massage practice.
Built around doing, not just learning
Information alone won’t change your practice.
Every part of this program is designed around implementation, with live support, group accountability, and a community that keeps you moving forward when the business pulls you back.
This program isn’t about making you work harder. It’s about making your business work differently so you can finally grow without sacrificing your health, your time, your peace, or your paycheck.
Is the Group Practice Accelerator Right For You?
The Group Practice Accelerator Is Not For You If…
- You’re a brand new business, focused on being a solo-practicioner
- You’re not ready to hire or expand
- You don’t want to step into a leadership role
- You prefer doing everything yourself forever
However, It’s Perfect For You If You Are…
- Fully booked (or close) and tired of the grind
- Hiring your first therapist or growing a small team
- Ready to stop guessing and get a real roadmap
- Struggling to keep your team consistently booked
- Tired of being the only one who knows how everything works
- Done putting out fires all day
- Ready to step up as a leader
- Craving clarity, direction, and simplicity
Whether you’re:
- A busy, overbooked solo therapist trying to hire and stabilize your first team, or
- A small practice owner with a few employees who feels like things got MORE chaotic after hiring…
This program gives you the roadmap, structure, and coaching to build a real, sustainable, self-running practice.
Join The Group Practice Accelerator Today
Join today at lowest this program will ever be priced.
Standard Enrollment
- All six modules — the complete vision, systems, marketing, hiring, leadership, and freedom system
- Live group coaching — 2x per month on Zoom
- Lifetime access— all recordings, resources, templates, and cheat-sheets
- Private community — Q&A and peer support from owners at your same stage
- Small group masterminds — focused sessions for deeper work
$2,997
– or –
$549/Month
Price increases to $5,000 after this cohort closes
VIP Enrollment
- All six modules — the complete vision, systems, marketing, hiring, leadership, and freedom system
- Live group coaching — 2x per month on Zoom
- Lifetime access— all recordings, resources, templates, and cheat-sheets
- Private community — Q&A and peer support from owners at your same stage
- Small group masterminds — focused sessions for deeper work
VIP EXCLUSIVE
- 1:1 Monthly Check-in Calls - Get a private 1:1 coaching call every month of the program
- 1:1 Private Coaching via Voxer — direct access to DJ between calls for additional support, expert guidance, and accountability.
$4,997
– or –
$849/Month
Price increases to $8,000 after this cohort closes
Cohort Dates: April 27 – October 26, 2026
Applications reviewed within 48 hours. Accepted applicants receive a direct enrollment link.
Frequently Asked Questions:
Q: Do I need a team already?
No. If you’re fully booked and you know you can’t grow anymore on your own, this program will help you prepare to hire the right way from the start.
You do not need experience with hiring. You’ll be walked through it step-by-step”
Q: What if I already have a team?
Perfect. This program will help you:
- organize your business
- get everyone on the same page
- improve consistency
- fix gaps in communication or expectations
- get your team fully booked
- make your business easier to run
If you’ve already hired but things feel messy or heavy, this will help you clean it up and stabilize.
Q: Does this work if I offer more than massage?
This also works for multi-modality practices.
This includes massage, stretch therapy, esthetics, bodywork, energy work, and other hands-on services, or a mix of them. The systems, hiring methods, and marketing foundations apply across all service types.
Q: Does this work if I’m not a spa or not medically focused?
Yes. You do not have to be a spa, a clinical practice, or a specific niche.
Whether your practice is pampering, therapeutic, clinical, or a blend, this framework works for all models.
Q: Is this live?
Yes. This is a real coaching program with real support, not just videos.
Q: How long is the program?
The program is 6 months long. You’ll get live coaching, support, and step-by-step guidance the entire time.
Q: When does the program start?
We’ll start the week of April 27! The exact date and time will be based on the availability of the students who enroll.
Q: How long do I have access to the materials?
You’ll have lifetime access to all recordings, trainings, and resources.
Even after the 6 months of coaching ends, you can go back and review everything anytime you need it.
Q: What if I’m not good at marketing?
Perfect. This program teaches simple, repeatable marketing designed for massage businesses..
Q: I’m scared to step back from hands-on work. Will this help?
Absolutely. Stepping back isn’t about disappearing, it’s about creating structure so you can.
Q: Does this work if my business is already making over $30K/month?
If you’re already consistently over $30K/month, congratulations, you’re in a great spot.
At that level, you likely need more personalized support to scale to $50K, $75K, or even $100K+ months.
You are still welcome to join the Group Practice Accelerator, but owners at this stage often get better results with 1:1 coaching, where we can tailor everything to your exact business, team, and goals.
If you’re not sure which is the best fit, we can talk through it.”