If you’ve ever thought, “I know I should be posting more, but I just can’t keep up,” this episode is for you. This week on the podcast, I sat down with Laura Jawad, a wellness pro turned SEO strategist, who built two fully booked businesses without a single viral post, without dancing on Reels, and […]
How to Get Google to Send You Clients for Free (Featuring SEO Strategist Laura Jawad) Read More »
Hiring a new therapist can either elevate your practice — or create more problems than it solves. While hands-on skills are important, the real key to hiring the right person is knowing what to ask before they ever touch a client. The right massage therapist interview questions can reveal red flags early, highlight great candidates,
15 Interview Questions You Should Always Ask a Massage Therapist Before Hiring Read More »
When hiring a massage therapist, most business owners zero in on technique. Can they do deep tissue? Are their strokes smooth? Do they know trigger point therapy? And yes — technical skill is important. But it’s only part of what makes a great hire. If you’ve ever hired someone who seemed great during the hands-on
What to Look for in a Massage Therapist Beyond Technique: Soft Skills That Matter Most Read More »
If you’ve ever posted a massage therapist job ad and gotten crickets — or worse, a flood of underqualified applicants — you’re not alone. Most job ads in the wellness industry are vague, boring, or too generic to stand out. They blend in with every other “now hiring LMT” post out there. But here’s the
How to Create a Magnetic Massage Therapist Job Ad That Attracts the Right Candidates Read More »
Hiring a new massage therapist for your team? Before you invite them in for a hands-on interview or working interview, the massage therapist phone interview is your first — and best — chance to screen for fit, professionalism, and basic qualifications. But here’s the problem: most practice owners treat the phone screen like a casual
Massage Therapist Phone Interview: What to Say to Spot the Right Candidate Fast Read More »
Hiring a massage therapist isn’t just about what’s on their resume. You need to see how they actually perform bodywork — how they move, how they interact with a client, and whether their technique matches the quality your business promises. That’s why hands-on interviews (also called working interviews, practical assessments, or “test massages”) are so
How to Conduct a Hands-On Massage Interview [Employer Guide] Read More »
Hiring exceptional massage therapists is one of the most critical — and most frustrating — challenges for massage business owners and spa managers. You can’t grow your practice without the right team, but finding qualified, reliable therapists can feel like searching for a needle in a haystack. If you’ve ever posted a job ad and