July 14, 2025

Case Studies

How Holly Grew Broke The Plateau and Grew Everything Zen Massage to $650K/Year

Background: A Solo Start, A Big Vision, and A Business Built to Last Holly is the founder and owner of Everything Zen Massage, an established and respected massage and wellness practice located in Connecticut.  Founded in 2009 as a solo practice above a hair salon, Holly has grown the business into a full-fledged wellness destination with five treatment rooms, two front desk staff, twelve practitioners, and a stellar reputation in her community. Holly brings a

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Case Studies

Case Study: How Nadin Bailey Scaled Mend Studio Into a Multi-Location Massage Business (and Took Her Life Back)

From Dance to Drum Corps to a Thriving Wellness Empire Nadin Bailey is the founder and CEO of Mend Studio, a growing wellness business based in Wisconsin with two locations, a team of 23, and a vision that’s only getting bigger.  With a background in dance and a life-changing experience in drum corps, Nadin found herself drawn into the world of somatics and healing through touch. Originally on track to become a physical therapist, she

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