August 12, 2025

Alright, time for a reality check. We’ve talked about the exciting parts of a group practice and the mindset you need – but what about the gritty, real-world challenges?  I believe in being transparent: expanding your practice will come with some growing pains. Here are some realistic expectations to have when you decide to scale, and how to handle them: Hiring Can Be Hard (and Vital):  Your first hire is a huge step, and it

You’ve seen what a group massage practice can look like—small boutique teams, multi-location wellness centers, mixed-modality hubs, even themed experiences that feel like stepping into another world. But here’s the truth: No matter which version you want to build, you won’t get there doing the same things you’ve always done. Going from a fully booked solo massage therapist to running a thriving group practice requires more than just hiring extra hands. It requires becoming the