Result - The Visionary CEO - Scaling Wellness

Your Massage Mogul Archetype is:

The Visionary CEO

You’re the Visionary CEO, and your approach to running your business is anything but ordinary.

You’ve got a steady, calming presence that’s like a rock for your team, even though your mind is always exploring new possibilities. You’re not content to just keep things running. You’re constantly asking, “What’s next?”

For you, running a business is about executing your vision to a T. You see your practice not just as it is, but as it could eventually be. It’s more than just the here and now for you. It’s about where you’re headed next.

You have a knack for seeing the potential in everything, from the services you offer to how you manage your employees. When it comes to leading by example, no one does it better.

Your Archetype Strengths

Your strengths are what make you stand out from the crowd, and separate you from the rest.

While others get bogged down in the day-to-day, you’re always looking at the grand plan. You’re thinking not just about the next client appointment, but about the next phase of growth for your business.

When things get busy, you’re the calm in the storm. You handle pressure like a pro, keeping steady even when nothing seems to be going right. This cool-headed approach keeps everyone else at ease and focused on the mission at hand.

You’re not afraid to try something different. Whether it’s upgrading your service menu or a fresh way to market your business, you’re always down to push the envelope and get creative.

Above all else, you embody what it means to be a leader. Your team doesn’t just work for you. They’re inspired by you. You have a way of getting others to be as passionate as you are, fully on board with your vision.

Your Archetype's Areas For Growth

Nobody’s perfect, and here are some of the places where you can brush up a bit.

Sometimes, you get so caught up in future plans that you overlook the tiny details. Finding a balance between the two is key.
You're great at the big ideas, but remember to delegate the smaller tasks. It'll keep things running smoothly and let you focus on pushing your business forward
Keep a finger on the pulse of what your clients need. Your ambitious plans should always align with what they're looking for in the here-and-now.
Be ready to switch gears if needed. Sometimes the road to where you're going might have a few unexpected turns. Don't be afraid to adapt to new information or circumstances.

As a Visionary CEO, you’re more than just a business owner. You’re a trailblazer. Keep those big ideas coming, but also remember the everyday things that keep your business humming along. It’s this mix of visionary thinking and practical action that’s going to take your massage practice to new heights.

That being said, there’s still a big important question to ask….

Is everything in your business and your life actually the way you’d like it to be?

Take a moment to think about your life and your business.

Are you fully happy and satisfied with:

How about….

Are all of these aspects of your business and life exactly the way you’d like them to be?

Or, are there things you’d like to change for the better?

If you’re like most practitioner-owners you’ve likely taken a similar path to getting to where you are today.

You started (or purchased) a business in order to do things your own way, take control of your schedule, and to serve your clients in the highest way possible.

All while figuring out how to earn a living along the way.

But then, over time, something started to shift…

Before you knew it, you found yourself dealing with a lot more responsibilities, and your role as the business owner began to change.

As your business grew, it began to take life of its own – like a mischievous toddler, it starts to constantly demand your energy and attention in new and unexpected ways.

And if you don’t give it immediate attention, you’re sure to face the consequences.

Let me ask…

Does Any Of This Sound Familiar To You?

Do you feel like there are never enough hours in the day?
Like you can never find the time to work ‘on’ your business because you’re always stuck working “in” it?
Like your business is starting to take more than it gives?
And you’re unsure of what to do next, and wondering if you should scale back to when things were smaller and ‘easier’?

If any of this resonates with you, I want you to know you’re not alone, and it’s not your fault.

Unfortunately, the industry is so focused on providing for the solo practitioner, that the knowledge and skills necessary to grow a sustainable business beyond yourself are completely missing from the conversation.

Sure you’ve managed to build the business of you, but what about the next step?

If you’re also like most, you’ve currently reached a point where on the surface, all is going well…

You’re succeeding in ways that most don’t even dare to attempt, and on paper, things should be going well.

However, deep-down you know something is off, and that the way things are going now aren’t the way you want them to be forever.

While Your Fully Booked Business Used To Seem Like A Dream Come True, It’s Now Putting You On The Fast-Track To Burnout & Overwhelm

You’ve got the clients, the team, and the revenue you didn’t think was possible.

Yet at the same time, the dream life you originally set out to create is only available in the brief moments between a never-ending flow of clients, emails, and phone calls.

So, are you truly happy with the way things are?

Because, if you’re not happy with the current state of your life, your business, or their relationship to each other, you have three choices you can make:

A) You can live with it

B) You can leave it, or

C) You can change it. (⇐ My personal favorite option)

If the first two aren’t an option for you, then it’s time to admit that you’ve got some work to do.

And it’s time you know something that most practitioner-owner’s never truly learn.

You CAN earn more, work less, and have a low-stress massage business that runs itself like a well oiled machine.

“The point is: your business is not your life. Your business and your life are two totally separate things.

At its best, your business is something apart from you, rather than a part of you, with its own rules and its own purposes…

Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.”

– Michael E. Gerber, Author: The E-Myth Revisited

Would you like truly OWN your massage instead of feeling like it owns you?

It’s absolutely possible to have a massage business that truly serves your life, and gives you more than you give to it.

But First There Are A Few Hard Lessons You Need To Understand:

Hard Lesson #1

It’s Time To Grow Up

Understand that you are not your business.

It’s time build a mature business that isn’t critically dependent on you, and one that supplies you with not just money – but also provides you with time, energy, and thrives in every measurable way.

It’s time to turn your business into a self-sustaining organism.

Reaching the next level requires more than just a service, a team and a simple determination to succeed.

You need skills, tools, and systems to get the most out of your people and day to day operations.

Hard Lesson #2

It’s Time To Let Go

It’s time for a shift in thinking.

You may have heard the phrase “What got you here won’t take you there.”

How about “What got you here, will keep you here.”

You need to re-examine what your role is inside of your business as the owner.

It’s time to start asking – is spending the majority of your time in the treatment room actually the thing that helps your business grow?

It’s time to let go of your identity as a practitioner above all.

Hard Lesson #3

It’s Time To Scale Up - Not Back Down.

So where do you take your business next? Especially if you’re already feeling overwhelmed and overworked.

You want to see your business grow, but at the same time, you’re frustrated, tired, and unwilling to take on any more risk, or add any more to your plate.

You might be pining for the days when things were ‘simpler’ and ‘more manageable.’

While it may seem counterintuitive, instead of taking things back down, it’s time to scale up. Let me explain why…

Your Business And The 'Valley of Death'

Did You Know....?

There are regular and predictable patches of business where things become measurably more stressful and difficult, for both the owner, and in the day to day operations.

What you may not even know, is that you might be currently crossing what is a particularly difficult patch in business known as a ‘Valley of Death’.

Let me ask, do any of these sound familiar right now?

Overall business growth is slow, or has noticeably slowed down
You’re having a hard time attracting, hiring, and retaining qualified practitioners.
Cash flow is tight, and profit is not growing with revenue
There are random fires that need to be put out constantly
There is little to no income for the owner, beyond their direct hands-on work

As your business grows and expands, it’s easy to completely miss that your business also needs to adapt and change to the complexity that’s changing within.

Thankfully There's Good News....

While you might struggle with your small or medium sized team, especially in the $10k-$20k/month range, the next smooth plateau can be found around the $50k/month

The goal is not to build the biggest business possible, just for the sake of it.

Nor is the goal to be 100% removed from the treatment room and remove all of your clients, if you don’t want to.

While the exact revenue number is relative, here’s why this benchmark matters…

The owner can be removed from the day-to-day operations and spend her time doing what’s most important to her, and not being dragged around in multiple directions by the business.

However, you’re not going to get there on hustle and grit alone…

Here’s The Truth - Growing a Business is NOT the Same As Scaling It.

At this stage of the game ‘growing’ is easy – just do more of what you are already doing.

But how far can that actually take you?

You only have so much time. You only have so much energy. Plus, you only have so much money.

The reality is, that doing more has a ceiling.

What most people don’t realize, is that unlike growing, where you do more to get more, you scale a business by focusing on doing less to get more.

Scaling your practice means taking deliberate action to remove yourself as the bottleneck.

It’s time to focus on how every part of your business can operate in a way that allows you to spend as much time as possible doing the things you truly love.

(and not just the things you HAVE to do as a business owner)

Imagine How Your Life Would Be Different If....

You could reduce or even completely eliminate your personal client load, without worrying about losing your personal income…
You knew you could step away and take extended time off, without things falling apart or coming back to a mess you have cleaned up…
You could mentally ‘check-out’ when you go home at the end of every day and every week, because you know the needs of the business were taken care of during your working hours…
You were confident that any and ALL of your practitioners had a steady and consistent stream of new and repeat clients…
Your business would start carrying you, instead of you carrying it all the time

Here's The Good News: It's ALL Possible

Hey, I'm Darryl "DJ" Turner...

I help create low-stress, high-revenue, passive massage businesses.

I believe that business ownership is about more than just making money.

For the past few years, I’ve been helping overwhelmed and overworked massage practitioner-owners transform their business in a ways they didn’t know possible.

Whether that’s taking their massage business to $50k+/month, creating a low-stress business that runs like a well-oiled machine, or simply helping owners finally get out of the treatment room and into the CEO position.

Is it your turn next?

Ready To Take Control Of Your Life And Business?

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SCALING WELLNESS