Ready to Step Into the Role of CEO and Scale Your Massage Practice To New Heights?
A customized-for-you plan, with specific to-do’s and my personal guidance every step of the way. To take your business to $30K, $50K, $70K, or more…
Dear Group Practice Owner,
You’ve already done what most never will.
You’ve built something. You hired. You opened more rooms. You made it past the solo stage.
But now? You’re in the messy middle.,,,
Not longer a solo practitioner.
Not a fully hands-off owner yet.
Somewhere in between—where the to-do list is endless, your role keeps shifting, and it’s easy to feel stuck…
even when things look “successful” from the outside.
The good news: You’re not failing. You’re evolving.
But with that evolution comes a new set of problems:
You’re still involved in way too much, and stepping back feels impossible.
Your team is growing, but so are the headaches (and you’re not sure how to lead them without micromanaging.)
You’ve added more rooms, more people, more services… but profits haven’t caught up.
Marketing feels like a full-time job, and you’re the only one driving it forward.
You’ve plateaued…and deep down, you know there’s more potential, you just don’t know how to unlock it without working yourself into the ground.
Thankfully, there’s a solution…
And that’s where my 1:1 coaching comes in…
You’re not a beginner, and this isn’t beginner coaching.
This isn’t about how to start your massage business or how to get your first hire.
This is about:
Structuring your business to hit your next revenue tier
Booking your team solid, without you doing all the marketing
Solving the profitability problem that comes with more people and more payroll
Leading your team without constant fires, drama, or micromanagement
Building systems so your business can scale without you being the bottleneck
If you’re doing $15k–$25k+ months now and want to break past that ceiling…
If you’re still working in the business way more than you want to be…
If you’ve hit a plateau and aren’t sure what to fix next…
Then this is for you.
Here’s What We’re Not Doing:
❌ We’re not duct-taping more marketing strategies on top of a broken model.
❌ We’re not building a bigger version of the same business that’s already burning you out.
❌ We’re not repeating the same mistakes at a larger scale.
This isn’t just about “more.”
It’s about better. More structured. More strategic. More sustainable.
Here’s What We’ll Focus On Together...
Leadership & Vision
You’re not just a massage therapist anymore. You’re a business owner and a leader. We’ll shift your mindset and build the skills you need to run a team and lead a company.
Systems That Let You Step Back
Operations, hiring, training, retention, rebooking and more We’ll turn your business into a well-oiled machine.
Team & Culture
From underperforming employees to constant no-shows to “I have to remind them of everything” frustration we’ll build your dream team.
Marketing That Books Your Team Solid
Your team isn’t going to magically fill themselves. We’ll build a consistent and predictable marketing machine that keeps your rooms booked—even if you never want to post another reel again.
Profit Strategy
Many group practices look successful on paper, but the owner is barely getting paid. We’ll fix your margins,nd create a business model that actually pays you what you’re worth.
Execution & Follow-Through
Plans are useless if they live in a notebook and never see the light of day. Around here, we don’t just talk strategy, we implement.
Hey there, I'm DJ...
I’ve helped hundreds of massage business owners scale sustainably.
But here’s the thing: I’m not just giving you theory.
I’ve grown practices. I’ve coached people who were overwhelmed, burnt out, and ready to quit, and helped them turn things around completely.
If you’ve made it this far, you already know your business can grow.
Now it’s about growing it on purpose.
Imagine What Would Your Business Look Like With:
- Predictable $30k, $40k, even $50k+ months
- You not being the one doing everything
- A team you can trust and a business that doesn’t fall apart when you take a vacation
- Systems and structure that make things run smoother—even as you grow
- Clear direction and a step-by-step plan for exactly what to do next
- More time to think, rest, and be the owner instead of the overworked operator
- Marketing that brings in new clients without you doing everything yourself
- Profit you can count on—and finally paying yourself what you deserve
And Yes, It Really Works...
Nadin transformed Mend Studio from a solo side practice into a multi-location wellness business generating over $70,000 per month.
Nadin B. - Owner, MEND Studios
In just 1 year, Meagan's monthly revenue surged from $17k/month to nearly $34k/month, with year-over-year revenuejumping from $200,000/year to $360,000/year.
Meagan F. - Integrated Massage & Wellness
After restarting her business in a new town, Tara grew her group practice at lightening speed to $30k/month in under 2 years.
Tara T. - The Cove Massage Studio
In just 1 year Tracy not only added $150,000 in revenue but she also was able to take a real vacation - checking out for 5 weeks - for the first time in years.
Tracey M. - Massage & Wellness Spa
Holly broke her $38k/month plateau and grew to $600k+/year!
Holly P. - Everything Zen
Christa was struggling with getting clients for her new team members. Through workin togethe her new hires were fully booked
Christa D. - Functional Bodywork Therapy
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This Coaching Is For You If:
✔️ You’ve already started a group practice (you’ve hired at least one team member and are making at least $10k–$15k/month)
✔️ You’re ready to think like a CEO, not just a massage therapist with a team
✔️ You want to grow—but not at the cost of your health, family, or sanity
✔️ You’re serious about making this business work and willing to do the work (with the right guidance)
Whether you want to:
Finally pay yourself like the boss you are,
Get out of the treatment room for good,or
Build a business that can thrive while you take real time off…
We’ll make it happen…step by step, strategy by strategy, system by system.
I’m not just here to give you ideas. I’m here to help you execute.
We’ll get clear on your next moves. We’ll fix what’s not working
And we’ll scale in a way that’s smart, sustainable, and aligned with the life you actually want to live.
If you’re ready to stop spinning your wheels and start stepping into the CEO role your business needs:
Let's Do This.
Ready to build a business that pays you well, supports your life, and runs without you doing it all?
A Finale Note...
You’ve already proven you can build something from scratch.
Now it’s time to build it better.
With the right strategy, the right support, and the right systems, your business doesn’t just grow…
It thrives.
Let’s get to work.
— DJ
