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Darryl Turner

Why Your Massage Team Isn’t Fully Booked (Even If You’re Busy Yourself)

Massage Business Systems, Massage Marketing, Scaling /

If your massage business is booming, your schedule is packed, and you’re turning away clients… yet your team’s calendars are wide open—you’re not alone. This is one of the most common frustrations among growing massage practice owners. And the truth is, it’s not because your team isn’t talented or your services aren’t amazing. It’s because […]

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How to Market Relaxation Massage: A Comprehensive Guide

Uncategorized /

In the fast-paced, high-stress world we live in, relaxation massages have become increasingly popular. However, standing out in a competitive market requires a strategic marketing approach that focuses on building trust, showcasing expertise, and creating a memorable client experience. In this article, we will explore how to market relaxation massage services effectively, whether you’re a

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How to Market a Group Massage Practice: Proven Strategies to Attract and Retain Clients

Massage Business Systems, Massage Marketing, Scaling /

In today’s competitive wellness landscape, running a group massage practice comes with unique challenges—but also exciting opportunities. With multiple practitioners under one roof, you can offer a variety of specialties, longer hours, and a more robust client experience. To truly thrive, however, you must stand out both online and in your community. In this in-depth

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How to Fire a Massage Employee: A Comprehensive Guide for Practice Owners

Employee Management /

Running a successful massage business isn’t just about providing excellent service to clients—it’s also about managing a team that aligns with your business values and vision. Unfortunately, there may come a time when you need to part ways with an employee. Firing an employee is never easy, but in some cases, it’s necessary to maintain

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How to Build Passive Income as a Massage Therapist by Starting a Group Practice

Massage Business Systems, Scaling /

Massage therapists often find themselves caught in a cycle of trading time for money, working long hours, and dealing with the physical demands of hands-on treatments. While the job is fulfilling, it can lead to burnout over time, especially when there’s a limit to how much you can work or raise your rates. Enter passive

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How to Market & Promote An Individual Massage Therapists on Your Team

Employee Management, Massage Marketing /

As the owner of a group massage practice, you’re always looking for ways to grow your business and fill your therapists’ schedules. One of the most effective strategies is advertising individual therapists on your team. Why? Because every therapist brings a unique set of skills, specialties, and personality that can attract different types of clients.

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How to Increase Profits for Group Massage Practices (Without Becoming Corporate)

Massage Business Systems, Scaling /

Running a successful massage business with a team of therapists comes with its own set of challenges and opportunities. Unlike solo practitioners, you have the advantage of leveraging multiple hands to generate income, but with a team comes increased overhead, payroll, and operational complexities. If your group massage practice is growing but not as profitable

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How to Hire Your First Massage Employee (and Finally Start Scaling)

Employee Management, Scaling /

If you’re reading this, chances are you’ve hit a milestone in your massage business: you’re ready to hire your first employee! Exciting, right? But let’s be real… also nerve-wracking. You’ve probably been handling everything on your own—booking clients, providing treatments, doing the laundry, answering the phone. And while you’re good at it, there’s only so

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How to Implement Massage Business Systems: A Step-by-Step Guide

Massage Business Systems /

As a massage business owner, you may already know that implementing systems is crucial for growth, efficiency, and a smoother operation. Systems not only save you time but also reduce stress and free up mental space, allowing you to focus on what matters most: providing excellent service to your clients and scaling your business. But

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Marketing Systems Every Massage Practice Needs to Attract Clients

Massage Business Systems, Massage Marketing /

As a massage therapist and business owner, you know that providing exceptional services is key to retaining clients. But how do you attract clients in the first place? The answer lies in building marketing systems that consistently generate leads and convert them into paying clients. With the right marketing systems in place, you can automate

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