Case Studies

Background: A Solo Start, A Big Vision, and A Business Built to Last Holly is the founder and owner of Everything Zen Massage, an established and respected massage and wellness practice located in Connecticut.  Founded in 2009 as a solo practice above a hair salon, Holly has grown the business into a full-fledged wellness destination with five treatment rooms, two front desk staff, twelve practitioners, and a stellar reputation in her community. Holly brings a

From Dance to Drum Corps to a Thriving Wellness Empire Nadin Bailey is the founder and CEO of Mend Studio, a growing wellness business based in Wisconsin with two locations, a team of 23, and a vision that’s only getting bigger.  With a background in dance and a life-changing experience in drum corps, Nadin found herself drawn into the world of somatics and healing through touch. Originally on track to become a physical therapist, she

Background Tracy Morris is the owner of Therapeutic Massage and Wellness LLC, located in LaPlata, MD. Founded in 2016, her business offers a wide range of services, including massage therapy, facial treatments, cleanses, and spa packages.  With a dedicated team of massage therapists and an aesthetician, Tracy’s wellness spa focuses on helping clients alleviate pain, increase mobility, and feel better from the inside out. While things seemed to be going well on the surface, the

Background Tara Tuveson, was a solo massage therapist for years before making the decision to expand and build out her wellness studio. In January of 2023 Tara moved towns and completely started her business over from scratch, only bringing with her an idea, and the skills she had previously gained as a massage therapist. At nearly breakneck speeds, Tara grew her practice from $0 and just an idea, to $17k/month in the first year, to

Background Meagan Ford, Massage Therapist and Certified Yoga Instructor is the proud owner of Integrated Massage and Wellness – located in Dover, on the seacoast of New Hampshire. After working in the corporate world of sales and marketing for over 5 years, she made the switch to purse massage therapy, which eventually led to her purchasing Integrated Massage in 2018.  As owner, Meagan initially focused on therapeutic bodywork, incorporating Reiki and other esoteric practices, before