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Massage Business Systems
Massage Business Systems

How to Stop Being the Face of Your Massage Business

If you’re a massage therapist and every client books because of you, it can feel like a compliment but also a trap. You’re the face of the brand. The name. The magic touch. But if your business depends on you, that means: It’s time to step out of the spotlight, without stepping away from your success. This article will help you shift your identity from “go-to therapist” to “respected business owner” while still delivering results

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When to Hire a Studio Manager for Your Massage Business

If you’ve been juggling all the things—client communication, employee issues, cleaning closets, fixing the online booking system, and somehow still giving massages—there comes a point where something’s got to give. Maybe you’ve asked yourself:“Do I really need a manager?”Or more likely…“Can I even afford a manager?” Let’s talk about it—because waiting too long to hire a manager can slow down your business, wear you out, and keep you stuck in the weeds. Here’s how to

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How to Hire a Manager for Your Massage Studio or Clinic: A Step-by-Step Guide for Busy Owners

Hiring the right manager can make or break your massage business. Whether you’re a solo therapist ready to step out of the treatment room, or a clinic owner managing a growing team, bringing on a manager is one of the smartest moves you can make for long-term success. But it’s also one of the hardest roles to hire for. In this guide, we’ll walk you through everything you need to know about how to hire

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How to Open a Second Massage Clinic: A Step-by-Step Expansion Guide

Opening a second massage clinic is a powerful move—but only when done strategically. If your first location is successful and you’re ready to expand, this guide will walk you through everything you need to know before signing a lease, hiring new staff, or printing business cards. Whether you’re dreaming of multiple locations or just want to grow your business without burning out, here’s how to open a second massage clinic the smart way. Is Your

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How to Keep Your Massage Team Happy and Motivated: Real-World Strategies That Actually Work

Hiring a great massage team is one thing — keeping them happy, motivated, and consistently performing is another. If you’ve already built a team of skilled massage therapists, you know how much work it takes to keep schedules full, manage personalities, and hold high standards without burning everyone out. And let’s be honest — when your team is disengaged, disorganized, or disheartened, the ripple effects hit everything: retention drops, revenue stalls, and culture takes a

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Employee Management

How to Train Massage Staff to Rebook Clients: Scripts, Systems, and Strategies That Actually Work

If you’re running a massage clinic or wellness practice and your team is great at the hands-on part but totally avoids asking clients to rebook, you’re not alone. Rebooking is one of the biggest gaps in most massage businesses. The truth is, it’s not always a marketing issue — it’s a retention issue. And what happens after the massage session is just as important as what happens on the table. In this article, you’ll learn

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Employee Management

How Much to Pay Front Desk Staff in a Massage Business

If you’re a massage business owner and you’re thinking about hiring front desk support, there’s one big question on your mind: “How much should I be paying my front desk staff?” Because let’s be honest — good front desk help can make or break your business. They’re the first voice your clients hear, the face your clients see, and the ones who deal with the behind-the-scenes chaos so you don’t have to. But if you’re

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Employee Management

How Much to Charge Massage Therapists for Room Rental: A Straightforward Guide

Let’s Talk Numbers: Why Pricing Your Rental Rates Right Actually Matters If you own a massage clinic or wellness space and you’re thinking about renting rooms to other massage therapists, you’ve probably asked yourself this:“How much should I charge for room rental?” This isn’t just a numbers game—it’s about creating a business that actually works. Charge too little, and you’re basically donating space. Charge too much, and the room stays empty while you stress about

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Massage Business Systems

Why Your Massage Team Isn’t Fully Booked (Even If You’re Busy Yourself)

If your massage business is booming, your schedule is packed, and you’re turning away clients… yet your team’s calendars are wide open—you’re not alone. This is one of the most common frustrations among growing massage practice owners. And the truth is, it’s not because your team isn’t talented or your services aren’t amazing. It’s because the way you filled your schedule doesn’t work the same way for your team. Let’s break down exactly why this

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How to Market a Group Massage Practice: Proven Strategies to Attract and Retain Clients

In today’s competitive wellness landscape, running a group massage practice comes with unique challenges—but also exciting opportunities. With multiple practitioners under one roof, you can offer a variety of specialties, longer hours, and a more robust client experience. To truly thrive, however, you must stand out both online and in your community. In this in-depth guide, we’ll explore effective, SEO-friendly marketing strategies to help your group massage practice grow and succeed. 1. Establish a Strong

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