If you’ve ever thought, “Should I be running Google Ads to get more clients?” you’re not alone. For many massage business owners, Google Ads feels like a black box. You might hear that it works for other businesses, but you’re not sure how much to invest or whether you’ll get anything back. The truth is: Google Ads can be a powerful tool to consistently bring in new massage clients, but only if you approach it
Ever feel like Neural Reset Therapy (NRT) is the best-kept secret in pain relief… but hardly anyone in your town has heard of it? You’re not alone. NRT’s “wow” factor—resetting the nervous system so muscles let go of pain within seconds, fully clothed, zero needles or deep pressure—makes it a dream service to sell, once people understand it. Below is a step-by-step, SEO-friendly game plan to put NRT on the map, attract ideal clients, and
Cupping therapy is one of those services that gets people curious. It looks intense. It feels different. And for a lot of folks, it works when nothing else has. The problem? Most people still don’t understand what it actually is—or why they should book it. That means if you want more cupping massage clients, you have to get intentional about how you market it. In this post, I’m breaking down how to market cupping massage
Let’s be real—most massage therapists didn’t get into this field because they wanted to do marketing. And if you’re focused on medical massage, you’re probably more passionate about outcomes and pain relief than lead magnets and hashtags. Still, if you want to help more people and build a profitable, sustainable practice, you’ve got to get found. That means learning how to market medical massage in a way that works for you—not against your values or
If you’re trained in Neuromuscular Therapy, you already know how powerful it is. But no matter how good you are at what you do, your skills won’t help anyone if people don’t know you exist. That’s where marketing comes in. In this guide, I’ll break down exactly how to market Neuromuscular Therapy in a way that gets you noticed, builds trust, and brings in the right clients. If you’ve been wondering how to get Neuromuscular
If you’ve ever thought, “I know I should be posting more, but I just can’t keep up,” this episode is for you. This week on the podcast, I sat down with Laura Jawad, a wellness pro turned SEO strategist, who built two fully booked businesses without a single viral post, without dancing on Reels, and without spending a dime on ads. She didn’t “go viral.” She got smart. And she got Google to send her
Simple, effective strategies to fill your schedule with high-value bookings year-round Couples massages are one of the highest-value, most emotionally driven services you can offer. They’re not just a luxury — they’re an experience. And whether it’s for Valentine’s Day, anniversaries, birthdays, or “just because,” couples are looking for relaxing, memorable ways to spend time together. But here’s the thing: most massage businesses barely scratch the surface when it comes to marketing couples massages effectively.
If your massage business is booming, your schedule is packed, and you’re turning away clients… yet your team’s calendars are wide open—you’re not alone. This is one of the most common frustrations among growing massage practice owners. And the truth is, it’s not because your team isn’t talented or your services aren’t amazing. It’s because the way you filled your schedule doesn’t work the same way for your team. Let’s break down exactly why this
In today’s competitive wellness landscape, running a group massage practice comes with unique challenges—but also exciting opportunities. With multiple practitioners under one roof, you can offer a variety of specialties, longer hours, and a more robust client experience. To truly thrive, however, you must stand out both online and in your community. In this in-depth guide, we’ll explore effective, SEO-friendly marketing strategies to help your group massage practice grow and succeed. 1. Establish a Strong
As the owner of a group massage practice, you’re always looking for ways to grow your business and fill your therapists’ schedules. One of the most effective strategies is advertising individual therapists on your team. Why? Because every therapist brings a unique set of skills, specialties, and personality that can attract different types of clients. When you market each therapist effectively, you’re not just promoting your business—you’re showcasing the unique value each therapist brings to