Beyond Fully Booked Series

Alright, time for a reality check. We’ve talked about the exciting parts of a group practice and the mindset you need – but what about the gritty, real-world challenges?  I believe in being transparent: expanding your practice will come with some growing pains. Here are some realistic expectations to have when you decide to scale, and how to handle them: Hiring Can Be Hard (and Vital):  Your first hire is a huge step, and it

You’ve seen what a group massage practice can look like—small boutique teams, multi-location wellness centers, mixed-modality hubs, even themed experiences that feel like stepping into another world. But here’s the truth: No matter which version you want to build, you won’t get there doing the same things you’ve always done. Going from a fully booked solo massage therapist to running a thriving group practice requires more than just hiring extra hands. It requires becoming the

Building a group practice is an exciting journey that can take many forms. At its core, a group practice simply means a team of professionals working together under one organizational umbrella, but what that actually looks like can vary widely. Some group practices remain small and intimate, with just a handful of clinicians sharing office space. Others grow into large organizations with dozens of providers across multiple locations.  The key is that there’s no single

Congratulations! You’ve achieved what so many massage therapists strive for: a fully booked schedule.  You’re successful, stable, and your calendar is jam-packed week after week. It’s a fantastic place to be, but it also raises a critical question: now what? As a solo practitioner who’s reached this milestone, you might be wondering how to keep growing without burning out. In this deep-dive, I’ll walk you through your options once you’re fully booked, with a special