podcast

Most massage business owners know they should invest in marketing, but few know how much to spend, where to spend it, or how to know if it’s working. Whether you’re solo or managing a growing team, a well-planned marketing budget isn’t just about numbers—it’s about confidently fueling the growth you want, at a pace that fits your goals. In this article, we’ll walk you through a simple way to approach your marketing budget, without overthinking

If you’ve ever thought, “I know I should be posting more, but I just can’t keep up,” this episode is for you. This week on the podcast, I sat down with Laura Jawad, a wellness pro turned SEO strategist, who built two fully booked businesses without a single viral post, without dancing on Reels, and without spending a dime on ads. She didn’t “go viral.” She got smart. And she got Google to send her