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Darryl Turner

How to Open a Second Massage Clinic: A Step-by-Step Expansion Guide

Opening a second massage clinic is a powerful move—but only when done strategically. If your first location is successful and you’re ready to expand, this guide will walk you through everything you need to know before signing a lease, hiring new staff, or printing business cards. Whether you’re dreaming of multiple locations or just want to grow your business without burning out, here’s how to open a second massage clinic the smart way. Is Your

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How to Build a Mixed Modality Wellness Practice (Without Losing Your Mind)

So you’re not just a massage therapist. Or an acupuncturist. Or a yoga teacher.You’re someone who wants to offer more. More options. More outcomes. More ways to help people feel better, move better, and live better. That’s where a mixed modality wellness clinic comes in. Whether you’re looking to combine massage, acupuncture, coaching, physical therapy, movement, energy work, or something else altogether, this guide will help you build a practice that blends it all—without becoming

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How to Market Cupping Massage (and Actually Get More Clients)

Cupping therapy is one of those services that gets people curious. It looks intense. It feels different. And for a lot of folks, it works when nothing else has. The problem? Most people still don’t understand what it actually is—or why they should book it. That means if you want more cupping massage clients, you have to get intentional about how you market it. In this post, I’m breaking down how to market cupping massage

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How to Market Medical Massage (Without Feeling Like a Pushy Salesperson)

Let’s be real—most massage therapists didn’t get into this field because they wanted to do marketing. And if you’re focused on medical massage, you’re probably more passionate about outcomes and pain relief than lead magnets and hashtags. Still, if you want to help more people and build a profitable, sustainable practice, you’ve got to get found. That means learning how to market medical massage in a way that works for you—not against your values or

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How to Market Neuromuscular Therapy (and Actually Get More Clients)

If you’re trained in Neuromuscular Therapy, you already know how powerful it is. But no matter how good you are at what you do, your skills won’t help anyone if people don’t know you exist. That’s where marketing comes in. In this guide, I’ll break down exactly how to market Neuromuscular Therapy in a way that gets you noticed, builds trust, and brings in the right clients. If you’ve been wondering how to get Neuromuscular

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Massage Marketing

How to Get Google to Send You Clients for Free (Featuring SEO Strategist Laura Jawad)

If you’ve ever thought, “I know I should be posting more, but I just can’t keep up,” this episode is for you. This week on the podcast, I sat down with Laura Jawad, a wellness pro turned SEO strategist, who built two fully booked businesses without a single viral post, without dancing on Reels, and without spending a dime on ads. She didn’t “go viral.” She got smart. And she got Google to send her

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15 Interview Questions You Should Always Ask a Massage Therapist Before Hiring

Hiring a new therapist can either elevate your practice — or create more problems than it solves. While hands-on skills are important, the real key to hiring the right person is knowing what to ask before they ever touch a client. The right massage therapist interview questions can reveal red flags early, highlight great candidates, and give you insight into how they’ll fit into your team, your workflow, and your brand. If you’ve ever hired

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Employee Management

What to Look for in a Massage Therapist Beyond Technique: Soft Skills That Matter Most

When hiring a massage therapist, most business owners zero in on technique. Can they do deep tissue? Are their strokes smooth? Do they know trigger point therapy? And yes — technical skill is important. But it’s only part of what makes a great hire. If you’ve ever hired someone who seemed great during the hands-on trial but later caused issues with clients, clashed with coworkers, or just didn’t “fit in,” you’ve learned this the hard

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Employee Management

How to Create a Magnetic Massage Therapist Job Ad That Attracts the Right Candidates

If you’ve ever posted a massage therapist job ad and gotten crickets — or worse, a flood of underqualified applicants — you’re not alone. Most job ads in the wellness industry are vague, boring, or too generic to stand out. They blend in with every other “now hiring LMT” post out there. But here’s the truth: great hiring starts with great messaging. Your job ad isn’t just an announcement. It’s an invitation. A filter. A

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Employee Management

Massage Therapist Phone Interview: What to Say to Spot the Right Candidate Fast

Hiring a new massage therapist for your team? Before you invite them in for a hands-on interview or working interview, the massage therapist phone interview is your first — and best — chance to screen for fit, professionalism, and basic qualifications. But here’s the problem: most practice owners treat the phone screen like a casual chat. They wing it. They don’t take notes. They skip questions that matter. And as a result, they waste time

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