Darryl Turner

How to Effectively Market & Promote Your Massage Employees: A Comprehensive Guide

As a massage business owner, you’ve invested time and resources into hiring a talented team. Now that you have great employees, how do you ensure their success? Marketing and promoting your massage employees is essential for their growth and the success of your business. If you’ve been focusing solely on marketing your practice, it’s time […]

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How to Sell a Massage Business: A Comprehensive Guide

Selling a massage business can be a rewarding yet complex process. Whether you’re ready to retire, pursue new opportunities, or simply step away from your practice, a well-executed sale can ensure a smooth transition and financial security. However, selling a massage business involves more than just finding a buyer. You need to prepare your business

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The Ultimate Guide to Creating a Massage Employee Handbook for Your Business

Running a massage business is rewarding, but as your team grows, so does the complexity of managing people. Whether you have just a few employees or a team of 10, having a clear set of guidelines is essential to keep everyone on the same page. This is where a massage employee handbook comes in. A

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The Ultimate Guide to Massage SOPs (Standard Operating Procedures)

Running a massage therapy business requires more than just a skilled touch—it demands consistency, organization, and efficiency. That’s where massage SOPs (Standard Operating Procedures) come into play. SOPs are detailed, step-by-step instructions designed to help you streamline operations, ensure consistent client experiences, and foster business growth. In this in-depth guide we will explore what massage

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How Much to Pay Massage Therapists as Employees: A Comprehensive Guide

As a massage business owner, determining how much to pay your massage therapists is one of the most critical decisions you’ll make. Unlike independent contractors, employees fall under a different set of labor laws, which impacts your payment structure and overall cost. Paying competitive wages while keeping your business profitable is essential to attracting and

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Creating a Massage Operations Manual: A Guide for Streamlining Your Business

Running a successful massage business requires more than just providing exceptional service to clients—it involves efficient operations, consistent practices, and ensuring all staff adhere to the same high standards. One of the most effective ways to achieve this is by creating a comprehensive massage operations manual. A well-written operations manual serves as the backbone of

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The Essential Business Systems Every Group Massage Practice Needs

Running a massage business involves much more than just providing high-quality treatments to your clients. To grow and thrive, you need efficient massage business systems that streamline operations, enhance customer experiences, and help you scale your practice. Whether you’re a solo practitioner looking to organize your day-to-day activities or a multi-location spa owner aiming to

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How to Market and Promote Pre-Natal Massage – 5 Actionable Tips

Pre-natal massage is a specialized service that can significantly benefit expecting mothers, offering relief from pregnancy discomforts and promoting relaxation. However, marketing this service requires a unique approach to effectively reach your target audience and communicate the benefits of pre-natal massage. In this comprehensive guide, we’ll explore the best strategies for marketing and promoting pre-natal

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How Much to Pay Massage Therapists as Independent Contractors: A Comprehensive Guide

As a massage business owner, determining how much to pay your massage therapists is one of the most crucial decisions you’ll make. If you’re considering hiring independent contractors instead of employees, it’s essential to balance paying them fairly while maintaining profitability for your business. This article explores all the key factors you should consider when

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How to Find and Hire Exceptional Massage Therapists for Your Therapeutic Practice or Spa

Running a therapeutic massage practice or spa is no small feat. Your clients trust you to provide a sanctuary of relaxation and wellness, and the backbone of that experience lies in the hands of your massage therapists.  Hiring qualified and skilled therapists is essential to the success of your business. In this comprehensive guide, we’ll

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