Darryl Turner

15 Interview Questions You Should Always Ask a Massage Therapist Before Hiring

Hiring a new therapist can either elevate your practice — or create more problems than it solves. While hands-on skills are important, the real key to hiring the right person is knowing what to ask before they ever touch a client. The right massage therapist interview questions can reveal red flags early, highlight great candidates, […]

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What to Look for in a Massage Therapist Beyond Technique: Soft Skills That Matter Most

When hiring a massage therapist, most business owners zero in on technique. Can they do deep tissue? Are their strokes smooth? Do they know trigger point therapy? And yes — technical skill is important. But it’s only part of what makes a great hire. If you’ve ever hired someone who seemed great during the hands-on

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How to Create a Magnetic Massage Therapist Job Ad That Attracts the Right Candidates

If you’ve ever posted a massage therapist job ad and gotten crickets — or worse, a flood of underqualified applicants — you’re not alone. Most job ads in the wellness industry are vague, boring, or too generic to stand out. They blend in with every other “now hiring LMT” post out there. But here’s the

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Massage Therapist Phone Interview: What to Say to Spot the Right Candidate Fast

Hiring a new massage therapist for your team? Before you invite them in for a hands-on interview or working interview, the massage therapist phone interview is your first — and best — chance to screen for fit, professionalism, and basic qualifications. But here’s the problem: most practice owners treat the phone screen like a casual

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How to Conduct a Hands-On Massage Interview [Employer Guide]

Hiring a massage therapist isn’t just about what’s on their resume. You need to see how they actually perform bodywork — how they move, how they interact with a client, and whether their technique matches the quality your business promises. That’s why hands-on interviews (also called working interviews, practical assessments, or “test massages”) are so

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Where to Find Great Massage Therapists: 10 Job Boards & Local Resources That Actually Work

Hiring exceptional massage therapists is one of the most critical — and most frustrating — challenges for massage business owners and spa managers. You can’t grow your practice without the right team, but finding qualified, reliable therapists can feel like searching for a needle in a haystack. If you’ve ever posted a job ad and

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Facebook Ads for Massage Businesses with a Team: How to Book Your Staff (Not Just Yourself)

If you run a massage business and have a team — even just one or two therapists besides yourself — you’ve probably realized something pretty quickly: Most marketing advice out there is designed for solo practitioners. And when you try to run Facebook ads, what happens? People book with you, not your team. Or worse

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How to Keep Your Massage Team Happy and Motivated: Real-World Strategies That Actually Work

Hiring a great massage team is one thing — keeping them happy, motivated, and consistently performing is another. If you’ve already built a team of skilled massage therapists, you know how much work it takes to keep schedules full, manage personalities, and hold high standards without burning everyone out. And let’s be honest — when

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How to Promote and Market Couples Massages

Simple, effective strategies to fill your schedule with high-value bookings year-round Couples massages are one of the highest-value, most emotionally driven services you can offer. They’re not just a luxury — they’re an experience. And whether it’s for Valentine’s Day, anniversaries, birthdays, or “just because,” couples are looking for relaxing, memorable ways to spend time

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How to Train Massage Staff to Rebook Clients: Scripts, Systems, and Strategies That Actually Work

If you’re running a massage clinic or wellness practice and your team is great at the hands-on part but totally avoids asking clients to rebook, you’re not alone. Rebooking is one of the biggest gaps in most massage businesses. The truth is, it’s not always a marketing issue — it’s a retention issue. And what

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