Darryl Turner

How Much Should You Pay Massage Therapists? A Guide for Massage Business Owners

As a massage business owner, one of the most important decisions you’ll make is how much to pay your massage therapists. Not only does compensation affect your bottom line, but it also plays a key role in attracting and retaining skilled professionals. The challenge lies in balancing fair wages with maintaining a profitable business. This […]

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From Burnout to Breakthrough: How Tracy Transformed Her Business (and Finally Took A Real Vacation)

Background Tracy Morris is the owner of Therapeutic Massage and Wellness LLC, located in LaPlata, MD. Founded in 2016, her business offers a wide range of services, including massage therapy, facial treatments, cleanses, and spa packages.  With a dedicated team of massage therapists and an aesthetician, Tracy’s wellness spa focuses on helping clients alleviate pain,

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Tara’s Transformation: From Solo Massage Therapist to $30K/Month Studio Owner

Background Tara Tuveson, was a solo massage therapist for years before making the decision to expand and build out her wellness studio. In January of 2023 Tara moved towns and completely started her business over from scratch, only bringing with her an idea, and the skills she had previously gained as a massage therapist. At

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How To Onboard Massage Employees and New Massage Therapists

In the massage industry, each and every practitioner has their own unique take on how they provide treatment, the space they cultivate, and the kinds of clients they like to work with.  Over time, and with great service, the client list begins to grow, and there soon becomes a need to expand the team to

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Case Study: How Meagan Doubled Her Revenue and Scaled Her Massage Business To $360,000 Per Year

Background Meagan Ford, Massage Therapist and Certified Yoga Instructor is the proud owner of Integrated Massage and Wellness – located in Dover, on the seacoast of New Hampshire. After working in the corporate world of sales and marketing for over 5 years, she made the switch to purse massage therapy, which eventually led to her

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Need More Team Members? The 7 Best Practices For Hiring Massage Therapists

If it isn’t already obvious, the old practices for hiring massage therapists aren’t as effective as they used to be. With the candidate pool now significantly more passive, you’ve got to up your game if you want to attract & high massage therapists to your spa or practice.  Here are some tips to help you attract

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More Than Just A Team: The Missing Pillar To A Successful Multi-Therapist Practice

As you begin to grow your business, it becomes very clear when you need more team members. The demand for appointments has outgrown the supply, and it’s time to find another practitioner, until this process repeats. Maybe things get busy enough that a front desk or administrative roles are hired, but the conversation usually ends

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