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Darryl Turner
Employee Management

How to Conduct a Hands-On Massage Interview [Employer Guide]

Hiring a massage therapist isn’t just about what’s on their resume. You need to see how they actually perform bodywork — how they move, how they interact with a client, and whether their technique matches the quality your business promises. That’s why hands-on interviews (also called working interviews, practical assessments, or “test massages”) are so essential when hiring for a massage or spa business. But here’s the problem: most practice owners don’t have a structured

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Employee Management

Where to Find Great Massage Therapists: 10 Job Boards & Local Resources That Actually Work

Hiring exceptional massage therapists is one of the most critical — and most frustrating — challenges for massage business owners and spa managers. You can’t grow your practice without the right team, but finding qualified, reliable therapists can feel like searching for a needle in a haystack. If you’ve ever posted a job ad and heard crickets, or worse — only attracted underqualified or unreliable applicants — this article is for you. In this guide,

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Facebook Ads for Massage Businesses with a Team: How to Book Your Staff (Not Just Yourself)

If you run a massage business and have a team — even just one or two therapists besides yourself — you’ve probably realized something pretty quickly: Most marketing advice out there is designed for solo practitioners. And when you try to run Facebook ads, what happens? People book with you, not your team. Or worse — they click, scroll, and ghost because your ad didn’t clearly speak to who the service was for or how

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How to Keep Your Massage Team Happy and Motivated: Real-World Strategies That Actually Work

Hiring a great massage team is one thing — keeping them happy, motivated, and consistently performing is another. If you’ve already built a team of skilled massage therapists, you know how much work it takes to keep schedules full, manage personalities, and hold high standards without burning everyone out. And let’s be honest — when your team is disengaged, disorganized, or disheartened, the ripple effects hit everything: retention drops, revenue stalls, and culture takes a

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How to Promote and Market Couples Massages

Simple, effective strategies to fill your schedule with high-value bookings year-round Couples massages are one of the highest-value, most emotionally driven services you can offer. They’re not just a luxury — they’re an experience. And whether it’s for Valentine’s Day, anniversaries, birthdays, or “just because,” couples are looking for relaxing, memorable ways to spend time together. But here’s the thing: most massage businesses barely scratch the surface when it comes to marketing couples massages effectively.

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Employee Management

How to Train Massage Staff to Rebook Clients: Scripts, Systems, and Strategies That Actually Work

If you’re running a massage clinic or wellness practice and your team is great at the hands-on part but totally avoids asking clients to rebook, you’re not alone. Rebooking is one of the biggest gaps in most massage businesses. The truth is, it’s not always a marketing issue — it’s a retention issue. And what happens after the massage session is just as important as what happens on the table. In this article, you’ll learn

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Employee Management

How Much to Pay Front Desk Staff in a Massage Business

If you’re a massage business owner and you’re thinking about hiring front desk support, there’s one big question on your mind: “How much should I be paying my front desk staff?” Because let’s be honest — good front desk help can make or break your business. They’re the first voice your clients hear, the face your clients see, and the ones who deal with the behind-the-scenes chaos so you don’t have to. But if you’re

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Employee Management

How Much to Charge Massage Therapists for Room Rental: A Straightforward Guide

Let’s Talk Numbers: Why Pricing Your Rental Rates Right Actually Matters If you own a massage clinic or wellness space and you’re thinking about renting rooms to other massage therapists, you’ve probably asked yourself this:“How much should I charge for room rental?” This isn’t just a numbers game—it’s about creating a business that actually works. Charge too little, and you’re basically donating space. Charge too much, and the room stays empty while you stress about

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Massage Business Systems

Why Your Massage Team Isn’t Fully Booked (Even If You’re Busy Yourself)

If your massage business is booming, your schedule is packed, and you’re turning away clients… yet your team’s calendars are wide open—you’re not alone. This is one of the most common frustrations among growing massage practice owners. And the truth is, it’s not because your team isn’t talented or your services aren’t amazing. It’s because the way you filled your schedule doesn’t work the same way for your team. Let’s break down exactly why this

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How to Market Relaxation Massage: A Comprehensive Guide

In the fast-paced, high-stress world we live in, relaxation massages have become increasingly popular. However, standing out in a competitive market requires a strategic marketing approach that focuses on building trust, showcasing expertise, and creating a memorable client experience. In this article, we will explore how to market relaxation massage services effectively, whether you’re a solo practitioner or part of a larger wellness center. 1. Establish an Online Presence Create a Dedicated Website A professional,

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