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Darryl Turner
Massage Marketing

How to Market Lymphatic Drainage Massage and Get More Clients

Lymphatic drainage massage is a unique and beneficial service, but like any specialized therapy, it requires effective marketing to attract the right clients. If you’re wondering how to market lymphatic drainage massage and how to get lymphatic drainage clients, this guide will help you understand the key strategies to grow your practice and get more bookings. Let’s break it down step by step: Understanding the Benefits of Lymphatic Drainage Massage Before diving into marketing strategies,

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How to Effectively Market & Promote Your Massage Employees: A Comprehensive Guide

As a massage business owner, you’ve invested time and resources into hiring a talented team. Now that you have great employees, how do you ensure their success? Marketing and promoting your massage employees is essential for their growth and the success of your business. If you’ve been focusing solely on marketing your practice, it’s time to shift gears and learn how to promote your employees effectively. This guide will walk you through proven strategies to

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How to Sell a Massage Business: A Comprehensive Guide

Selling a massage business can be a rewarding yet complex process. Whether you’re ready to retire, pursue new opportunities, or simply step away from your practice, a well-executed sale can ensure a smooth transition and financial security. However, selling a massage business involves more than just finding a buyer. You need to prepare your business for sale, determine its value, and negotiate terms that benefit you and the future of the business. In this in-depth

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The Ultimate Guide to Creating a Massage Employee Handbook for Your Business

Running a massage business is rewarding, but as your team grows, so does the complexity of managing people. Whether you have just a few employees or a team of 10, having a clear set of guidelines is essential to keep everyone on the same page. This is where a massage employee handbook comes in. A well-constructed employee handbook does more than just outline rules—it sets the tone for your business, helps with onboarding new team

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Employee Management

The Ultimate Guide to Massage SOPs (Standard Operating Procedures)

Running a massage therapy business requires more than just a skilled touch—it demands consistency, organization, and efficiency. That’s where massage SOPs (Standard Operating Procedures) come into play. SOPs are detailed, step-by-step instructions designed to help you streamline operations, ensure consistent client experiences, and foster business growth. In this in-depth guide we will explore what massage SOPs are, why they’re essential, how to create them, and key areas where you should implement SOPs in your massage

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How Much to Pay Massage Therapists as Employees: A Comprehensive Guide

As a massage business owner, determining how much to pay your massage therapists is one of the most critical decisions you’ll make. Unlike independent contractors, employees fall under a different set of labor laws, which impacts your payment structure and overall cost. Paying competitive wages while keeping your business profitable is essential to attracting and retaining top talent in the massage therapy industry. This guide will walk you through all the factors to consider when

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Creating a Massage Operations Manual: A Guide for Streamlining Your Business

Running a successful massage business requires more than just providing exceptional service to clients—it involves efficient operations, consistent practices, and ensuring all staff adhere to the same high standards. One of the most effective ways to achieve this is by creating a comprehensive massage operations manual. A well-written operations manual serves as the backbone of your business, outlining key processes, guidelines, and policies that ensure your massage practice runs smoothly. In this guide, we’ll explore

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Employee Management

The Essential Business Systems Every Group Massage Practice Needs

Running a massage business involves much more than just providing high-quality treatments to your clients. To grow and thrive, you need efficient massage business systems that streamline operations, enhance customer experiences, and help you scale your practice. Whether you’re a solo practitioner looking to organize your day-to-day activities or a multi-location spa owner aiming to scale, having the right systems in place is crucial. In this in-depth guide, we’ll cover the essential systems every massage

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How to Market and Promote Pre-Natal Massage – 5 Actionable Tips

Pre-natal massage is a specialized service that can significantly benefit expecting mothers, offering relief from pregnancy discomforts and promoting relaxation. However, marketing this service requires a unique approach to effectively reach your target audience and communicate the benefits of pre-natal massage. In this comprehensive guide, we’ll explore the best strategies for marketing and promoting pre-natal massage, including how to position your services, reach expecting mothers, and build a loyal client base. Understanding the Pre-Natal Massage

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Employee Management

How Much to Pay Massage Therapists as Independent Contractors: A Comprehensive Guide

As a massage business owner, determining how much to pay your massage therapists is one of the most crucial decisions you’ll make. If you’re considering hiring independent contractors instead of employees, it’s essential to balance paying them fairly while maintaining profitability for your business. This article explores all the key factors you should consider when setting payment rates for massage therapists as independent contractors, the pros and cons of this employment model, and industry-standard rates

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