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Darryl Turner

How to Market and Promote Pre-Natal Massage – 5 Actionable Tips

Pre-natal massage is a specialized service that can significantly benefit expecting mothers, offering relief from pregnancy discomforts and promoting relaxation. However, marketing this service requires a unique approach to effectively reach your target audience and communicate the benefits of pre-natal massage. In this comprehensive guide, we’ll explore the best strategies for marketing and promoting pre-natal massage, including how to position your services, reach expecting mothers, and build a loyal client base. Understanding the Pre-Natal Massage

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Employee Management

How Much to Pay Massage Therapists as Independent Contractors: A Comprehensive Guide

As a massage business owner, determining how much to pay your massage therapists is one of the most crucial decisions you’ll make. If you’re considering hiring independent contractors instead of employees, it’s essential to balance paying them fairly while maintaining profitability for your business. This article explores all the key factors you should consider when setting payment rates for massage therapists as independent contractors, the pros and cons of this employment model, and industry-standard rates

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Employee Management

How to Find and Hire Exceptional Massage Therapists for Your Therapeutic Practice or Spa

Running a therapeutic massage practice or spa is no small feat. Your clients trust you to provide a sanctuary of relaxation and wellness, and the backbone of that experience lies in the hands of your massage therapists.  Hiring qualified and skilled therapists is essential to the success of your business. In this comprehensive guide, we’ll walk you through the steps to find and hire the best massage therapists for your practice. 1. Clearly Define Your

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Employee Management

How Much Should You Pay Massage Therapists? A Guide for Massage Business Owners

As a massage business owner, one of the most important decisions you’ll make is how much to pay your massage therapists. Not only does compensation affect your bottom line, but it also plays a key role in attracting and retaining skilled professionals. The challenge lies in balancing fair wages with maintaining a profitable business. This article explores payment structures—hourly vs. commission—and also examines the differences between hiring contractors and employees, helping you make informed decisions

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Case Studies

From Burnout to Breakthrough: How Tracy Transformed Her Business (and Finally Took A Real Vacation)

Background Tracy Morris is the owner of Therapeutic Massage and Wellness LLC, located in LaPlata, MD. Founded in 2016, her business offers a wide range of services, including massage therapy, facial treatments, cleanses, and spa packages.  With a dedicated team of massage therapists and an aesthetician, Tracy’s wellness spa focuses on helping clients alleviate pain, increase mobility, and feel better from the inside out. While things seemed to be going well on the surface, the

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Case Studies

Tara’s Transformation: From Solo Massage Therapist to $30K/Month Studio Owner

Background Tara Tuveson, was a solo massage therapist for years before making the decision to expand and build out her wellness studio. In January of 2023 Tara moved towns and completely started her business over from scratch, only bringing with her an idea, and the skills she had previously gained as a massage therapist. At nearly breakneck speeds, Tara grew her practice from $0 and just an idea, to $17k/month in the first year, to

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Employee Management

How To Onboard Massage Employees and New Massage Therapists

In the massage industry, each and every practitioner has their own unique take on how they provide treatment, the space they cultivate, and the kinds of clients they like to work with.  Over time, and with great service, the client list begins to grow, and there soon becomes a need to expand the team to serve more and more.  There’s no question, a growing massage business requires more team members – from other therapists to

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Case Studies

Case Study: How Meagan Doubled Her Revenue and Scaled Her Massage Business To $360,000 Per Year

Background Meagan Ford, Massage Therapist and Certified Yoga Instructor is the proud owner of Integrated Massage and Wellness – located in Dover, on the seacoast of New Hampshire. After working in the corporate world of sales and marketing for over 5 years, she made the switch to purse massage therapy, which eventually led to her purchasing Integrated Massage in 2018.  As owner, Meagan initially focused on therapeutic bodywork, incorporating Reiki and other esoteric practices, before

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Scaling

3 Key Shifts To Creating A Massage Business That Runs Itself 

If you’re like most practitioner-owners you’ve likely taken a similar path to getting to where you are today. You started (or purchased) a business in order to do things your own way, take control of your life and schedule, give the highest quality service possible, and hopefully make some money for yourself along the way.  Through much trial and tribulation, you’ve managed to get the clients, the team, and the revenue you didn’t think was

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Need More Team Members? The 7 Best Practices For Hiring Massage Therapists

If it isn’t already obvious, the old practices for hiring massage therapists aren’t as effective as they used to be. With the candidate pool now significantly more passive, you’ve got to up your game if you want to attract & high massage therapists to your spa or practice.  Here are some tips to help you attract qualified talent:  Best Practice #1 – Take The Right Mindset & Approach In the past few years, the hiring market

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