Scaling

Scaling

The Challenges of Going From Solo To Group Practice | Beyond Fully Booked – Pt 4

Alright, time for a reality check. We’ve talked about the exciting parts of a group practice and the mindset you need – but what about the gritty, real-world challenges?  I believe in being transparent: expanding your practice will come with some growing pains. Here are some realistic expectations to have when you decide to scale, and how to handle them: Hiring Can Be Hard (and Vital):  Your first hire is a huge step, and it

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Scaling

The Mindset Shift From Solo Practitioner to CEO | Beyond Fully Booked – Pt 3 

You’ve seen what a group massage practice can look like—small boutique teams, multi-location wellness centers, mixed-modality hubs, even themed experiences that feel like stepping into another world. But here’s the truth: No matter which version you want to build, you won’t get there doing the same things you’ve always done. Going from a fully booked solo massage therapist to running a thriving group practice requires more than just hiring extra hands. It requires becoming the

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Scaling

What Does a Group Practice Look Like? | Beyond Fully Booked – Part 2

Building a group practice is an exciting journey that can take many forms. At its core, a group practice simply means a team of professionals working together under one organizational umbrella, but what that actually looks like can vary widely. Some group practices remain small and intimate, with just a handful of clinicians sharing office space. Others grow into large organizations with dozens of providers across multiple locations.  The key is that there’s no single

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Scaling

So You’re Fully Booked…Now What? | Beyond Fully Booked – Part 1

Congratulations! You’ve achieved what so many massage therapists strive for: a fully booked schedule.  You’re successful, stable, and your calendar is jam-packed week after week. It’s a fantastic place to be, but it also raises a critical question: now what? As a solo practitioner who’s reached this milestone, you might be wondering how to keep growing without burning out. In this deep-dive, I’ll walk you through your options once you’re fully booked, with a special

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How to Open a Second Massage Clinic: A Step-by-Step Expansion Guide

Opening a second massage clinic is a powerful move—but only when done strategically. If your first location is successful and you’re ready to expand, this guide will walk you through everything you need to know before signing a lease, hiring new staff, or printing business cards. Whether you’re dreaming of multiple locations or just want to grow your business without burning out, here’s how to open a second massage clinic the smart way. Is Your

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Employee Management

Where to Find Great Massage Therapists: 10 Job Boards & Local Resources That Actually Work

Hiring exceptional massage therapists is one of the most critical — and most frustrating — challenges for massage business owners and spa managers. You can’t grow your practice without the right team, but finding qualified, reliable therapists can feel like searching for a needle in a haystack. If you’ve ever posted a job ad and heard crickets, or worse — only attracted underqualified or unreliable applicants — this article is for you. In this guide,

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How to Keep Your Massage Team Happy and Motivated: Real-World Strategies That Actually Work

Hiring a great massage team is one thing — keeping them happy, motivated, and consistently performing is another. If you’ve already built a team of skilled massage therapists, you know how much work it takes to keep schedules full, manage personalities, and hold high standards without burning everyone out. And let’s be honest — when your team is disengaged, disorganized, or disheartened, the ripple effects hit everything: retention drops, revenue stalls, and culture takes a

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Employee Management

How to Train Massage Staff to Rebook Clients: Scripts, Systems, and Strategies That Actually Work

If you’re running a massage clinic or wellness practice and your team is great at the hands-on part but totally avoids asking clients to rebook, you’re not alone. Rebooking is one of the biggest gaps in most massage businesses. The truth is, it’s not always a marketing issue — it’s a retention issue. And what happens after the massage session is just as important as what happens on the table. In this article, you’ll learn

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Employee Management

How Much to Pay Front Desk Staff in a Massage Business

If you’re a massage business owner and you’re thinking about hiring front desk support, there’s one big question on your mind: “How much should I be paying my front desk staff?” Because let’s be honest — good front desk help can make or break your business. They’re the first voice your clients hear, the face your clients see, and the ones who deal with the behind-the-scenes chaos so you don’t have to. But if you’re

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Employee Management

How Much to Charge Massage Therapists for Room Rental: A Straightforward Guide

Let’s Talk Numbers: Why Pricing Your Rental Rates Right Actually Matters If you own a massage clinic or wellness space and you’re thinking about renting rooms to other massage therapists, you’ve probably asked yourself this:“How much should I charge for room rental?” This isn’t just a numbers game—it’s about creating a business that actually works. Charge too little, and you’re basically donating space. Charge too much, and the room stays empty while you stress about

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