Discount clients are worth more than the cash value they bring in the first time they buy your service.

There is a fundamental difference between “ I’m never giving a discount” and “I’m never going to get paid for less than my value” 

There are many ways to grow your business and there are many different business models. 

In this episode, I want to share 5 ways discounts can be used strategically to get people in your business and fill up your books. 



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