If you’ve ever thought, “I know I should be posting more, but I just can’t keep up,” this episode is for you.
This week on the podcast, I sat down with Laura Jawad, a wellness pro turned SEO strategist, who built two fully booked businesses without a single viral post, without dancing on Reels, and without spending a dime on ads.
She didn’t “go viral.” She got smart. And she got Google to send her a steady stream of clients… for free.
Now, she helps other wellness providers do the same.
Inside The Episode
Laura’s background is wild in the best way. She’s a PhD-level scientist who became a personal trainer and birth doula. She hated marketing. Didn’t want to be on social media. Didn’t want to constantly talk about herself online.
So she focused on one thing: making her website show up when people searched. In this episode, we break down exactly how she did it, and how you can too. We covered:
- What SEO actually is and why it matters
- Why your homepage is probably confusing Google (and potential clients)
- The biggest mistake most wellness websites are making
- What to write and where to put it so people find you
- Why a blog can be your best employee
- How to get other websites to link to yours without being weird about it
- And why SEO is ideal if you’re introverted, burned out, or just tired of being online all the time
Why SEO is your secret weapon
Most marketing is about trying to get attention. SEO is about showing up when someone is already looking for what you do.
If someone searches “lymphatic drainage massage near me” and you don’t show up? That’s a missed opportunity. That’s a paying client walking into someone else’s business.
But when your site is set up right, Google will send them your way. No hustle. No posting every day. No filters.
And if you’re growing a team or trying to stay booked without working 24/7, this matters.
5 quick fixes from this episode
Want to make your site work harder for you? Start here:
- Set up your Google Business Profile
- Stop being vague. Say what you do and who it’s for in plain language
- Describe each service instead of just listing them
- Make your About page clear and helpful, not just your life story
- Resize your images before uploading so your site loads faster
You don’t have to do everything at once. But you do have to start.
Need help with the words?
If you’re stuck trying to figure out what people are actually searching for, Laura’s got you covered.
She created a free workbook that walks you through how to pick the right keywords, figure out which pages they belong on, and actually make your website easier to find.
The bottom line
If you’re ready for a marketing strategy that doesn’t rely on trends or algorithms, this is it.
SEO isn’t flashy. But it works. While you’re working. While you’re off. While you’re sleeping.
Listen to the full episode on Spotify or Click here to listen on Apple Podcasts
