If you’ve ever posted a massage therapist job ad and gotten crickets — or worse, a flood of underqualified applicants — you’re not alone. Most job ads in the wellness industry are vague, boring, or too generic to stand out. They blend in with every other “now hiring LMT” post out there.
But here’s the truth: great hiring starts with great messaging.
Your job ad isn’t just an announcement. It’s an invitation. A filter. A piece of marketing that either repels the wrong people or attracts the right ones.
In this article, you’ll learn how to write a magnetic massage therapist job ad that makes high-quality candidates pause, say “this sounds like me,” and hit apply.
Why Most Massage Job Ads Don’t Work
The biggest reason job ads fail? They’re written from the owner’s perspective — not the therapist’s. They focus on what you want, not what the right candidate is looking for.
Here’s what a typical bad job ad looks like:
“We’re a busy therapeutic massage studio seeking a licensed massage therapist. Must be professional, dependable, and punctual. Compensation based on experience. Send resume to info@…”
It doesn’t inspire. It doesn’t differentiate. It doesn’t speak to the person you actually want on your team.
What a Great Job Ad Actually Does
A strong massage therapist job ad should:
- Paint a picture of what it’s like to work with you
- Speak directly to your ideal candidate’s goals and values
- Include enough detail to filter out poor fits
- Make your business stand out from other places they could work
Think of it as your first impression. If your job post doesn’t make someone stop scrolling, they won’t apply — even if they’re perfect for the role.
Step-by-Step: How to Write a Massage Therapist Job Ad That Works
1. Start with a Hook That Gets Their Attention
Your headline and opening sentence should speak to what they want — not just what you’re offering.
Instead of:
“Now Hiring Massage Therapists”
Try:
“Tired of Burnout? Join a Massage Studio That Actually Cares About Work-Life Balance”
Other examples:
“Grow Your Skills. Get Paid What You’re Worth. Work With Clients Who Actually Rebook.”
“We’re Not Like Other Spas. And That’s a Good Thing.”
2. Introduce Your Business and What Makes It Special
Write a few sentences about who you are, who you serve, and what makes your workplace different.
Example:
We’re [Your Business Name], a boutique therapeutic massage studio in [City], known for providing targeted relief, not fluff-and-buff rubdowns. We specialize in long-term client care, rebooking rates that are through the roof, and a team that genuinely enjoys working together.
Let your personality show. The goal is to attract the right people, not just any people.
3. Describe the Position — But Make It Human
Outline the role in plain English, and speak to what success looks like.
Example:
We’re looking for a licensed massage therapist who loves helping clients feel better and wants to build long-term relationships — not just one-off sessions. This role is ideal for someone who’s tired of working in burnout factories, wants consistent bookings, and is open to learning, growing, and being part of a team.
4. Share the Perks and Benefits
Don’t just talk about pay. Talk about what makes working for you a better experience.
Include things like:
- Commission + tips + bonuses
- Paid time off or sick days
- Continuing education support
- Steady schedule or flexible hours
- Rebooking support from front desk
- No back-to-back-to-back burns-you-out schedule
- Growth opportunities (trainer, lead LMT, etc.)
Example:
Here’s what you can expect:
- 50% commission + tips + performance bonuses
- Full schedule provided — no building from scratch
- 1-hour breaks between sessions (we value recovery!)
- CEU support and paid training opportunities
- A drama-free, supportive work culture
Make your offer feel like a relief compared to the typical massage chain environment.
5. List the Requirements — Clearly, but Briefly
You don’t need a laundry list. Stick to the essentials.
Example:
- Must be licensed to practice massage in [State]
- Must carry (or be willing to get) liability insurance
- Must be available [days or shifts you need]
- Comfortable performing therapeutic or deep tissue work
- Bonus if you’re great at rebooking and building client rapport
This is your filter. Don’t scare off good people with a wall of bullet points — just clarify your non-negotiables.
6. End with a Warm, Direct Call to Action
Make it easy to apply — and give them a nudge.
Example:
To apply, send your resume (and a quick note about why this sounds like a good fit) to [email address]. We review every application personally and respond within a few days.
Want to know what it’s like to work here? Ask us anything — we’re happy to chat.
Pro Tips to Make Your Job Ad Even More Effective
- Use bold headers to break up the text and improve readability
- Avoid jargon — write like you talk
- Post your ad in multiple places (job boards, Facebook groups, your website, massage schools)
- Include photos or links to your space and team, if possible
- Review and refresh your ad every 2–4 weeks to keep it ranking higher in search results
Final Thoughts: Your Job Ad Is Part of Your Brand
A powerful massage therapist job ad does more than just fill a role — it sets the tone for your team, your culture, and your client experience.
If you want to attract great therapists, you have to show up like a great place to work.
Take a little extra time to write a post that reflects your values, your vibe, and your vision — and you’ll start seeing better applicants, better hires, and a stronger team.
