As the owner of a group massage practice, you’re always looking for ways to grow your business and fill your therapists’ schedules. One of the most effective strategies is advertising individual therapists on your team.
Why? Because every therapist brings a unique set of skills, specialties, and personality that can attract different types of clients. When you market each therapist effectively, you’re not just promoting your business—you’re showcasing the unique value each therapist brings to the table.
In this article, we’ll explore the most effective ways to advertise individual massage therapists on your team, helping them build their client base and driving profits for your business.
1. Highlight Each Therapist’s Specialties
Not all massage therapists are created equal—each has their own strengths, techniques, and areas of expertise. When advertising your team, it’s important to showcase these individual talents. This helps you attract clients looking for a specific type of treatment or approach.
Here’s how to highlight your therapists’ specialties:
- Create Detailed Therapist Profiles: On your website, create individual profiles for each therapist. Include their qualifications, years of experience, certifications, and any specialized services they offer—like deep tissue massage, prenatal massage, or sports therapy. Be sure to showcase their unique skills that set them apart from others on your team.
- Share Testimonials: If a client has had an exceptional experience with a particular therapist, share that testimonial on your website or social media platforms. Testimonials specific to a therapist can build trust with potential clients and show the therapist’s ability to deliver results.
- Use Social Media: Create a series of posts featuring each therapist. Highlight their specialties, share a fun fact about them, and include photos or short videos of them at work. This helps clients connect with the therapist on a personal level, making them more likely to book a session.
Pro Tip: Make sure each therapist’s specialty aligns with what your target market is looking for. If your client base includes a lot of athletes, promoting therapists who specialize in sports massage will resonate more with your audience.
2. Leverage Targeted Marketing Campaigns
When you have a team of therapists with different specialties, you can run targeted marketing campaigns to attract clients looking for specific services. For instance, instead of a general ad for your practice, you can create more focused ads that speak to different client needs.
Here’s how to execute this strategy:
- Facebook and Instagram Ads: Create individual ads for each therapist that focus on their specialty. For example, if one therapist specializes in prenatal massage, you can target pregnant women in your area with a specific ad offering that service. The more personalized and targeted your ads, the better they will perform.
- Google Ads: If clients are searching for specific services, like “sports massage near me,” you can create Google Ads that showcase a therapist who specializes in that area. Be sure to include their name, specialty, and a call to action in your ad copy.
- Email Marketing: Send personalized emails to clients highlighting your therapists and their specialties. You can segment your email list based on client preferences and past treatments, ensuring each client receives information relevant to their needs.
Pro Tip: Make sure to include compelling images or short video clips in your ads featuring the therapist. This personal touch builds trust and gives potential clients a sense of who they’ll be working with.
3. Offer Introductory Promotions for Specific Therapists
A great way to fill up your therapists’ schedules is by offering introductory promotions for new clients or clients who haven’t yet experienced a particular therapist’s services. This allows clients to get to know different therapists, and it increases the likelihood of rebooking.
Here’s how to promote this:
- Special Introductory Rates: Offer discounted first-time appointments for a specific therapist. For example, “Book a 60-minute session with Sarah for just $60—first-time clients only!” This gives potential clients an incentive to try a new therapist without feeling like they’re taking a risk.
- Bundle Offers: Encourage clients to try multiple therapists with a package deal. For example, “Try three different therapists on our team—each with their own specialty—for one discounted price.” This is a fun way for clients to get a feel for your entire team, which can increase overall loyalty to your business.
- Loyalty Programs: For clients who book a series of appointments with one therapist, offer rewards or discounted future sessions. This helps retain clients and fills your therapists’ schedules with repeat bookings.
Pro Tip: Make sure your therapists know how to ask for rebookings. Once a client tries a therapist through a promotional offer, it’s crucial that the therapist encourages them to schedule their next session before they leave.
4. Utilize Content Marketing to Feature Therapists
Content marketing is a powerful way to advertise individual therapists while providing valuable information to your audience. When done right, it can drive more traffic to your website, build trust with potential clients, and position your therapists as experts in their fields.
Here’s how to use content marketing to feature your therapists:
- Write Blog Posts: Have each therapist contribute to a blog post about their specialty. For example, “5 Benefits of Prenatal Massage” or “How Deep Tissue Massage Can Help Athletes Recover Faster.” Make sure the post includes a call-to-action to book a session with the therapist who wrote the post.
- Create Video Content: Short, informative videos featuring your therapists are perfect for social media. Have your therapists demonstrate techniques, share tips, or talk about their approach to massage therapy. Video content is engaging and gives potential clients a sense of each therapist’s personality and expertise.
- Offer Webinars or Workshops: Your therapists can host online webinars or in-person workshops that focus on specific massage techniques or wellness topics. For example, a therapist specializing in sports massage could offer a workshop on self-care for athletes. This not only showcases their expertise but also draws in clients who are interested in their services.
Pro Tip: Include a booking link or button with all of your content marketing. Make it easy for potential clients to schedule a session directly with the therapist they’re interested in after reading or watching their content.
5. Leverage Reviews and Testimonials for Each Therapist
In today’s world, online reviews and testimonials are powerful tools for advertising. Clients trust the opinions of others, and positive feedback about individual therapists can drive more bookings.
Here’s how to make the most of client reviews:
- Ask for Therapist-Specific Reviews: After a client has had a session with one of your therapists, send them a follow-up email asking for a review of their experience with that specific therapist. Include a direct link to your Google or Yelp page to make it easy.
- Feature Reviews on Social Media: Create posts that highlight glowing reviews for each therapist. This not only builds the therapist’s credibility but also encourages other clients to try them out.
- Update Therapist Profiles: Add client testimonials to each therapist’s profile on your website. New clients are more likely to book with a therapist who has positive reviews and real client feedback.
Pro Tip: If a client gives you verbal feedback about a therapist but doesn’t leave a written review, ask if you can share their comments on your website or social media. Sometimes clients just need a little nudge!
6. Encourage Client Referrals for Specific Therapists
Client referrals are gold, especially when they’re tied to a specific therapist. When one client has an amazing experience with a therapist, they’re likely to recommend that therapist to friends and family. Use this to your advantage!
Here’s how:
- Referral Programs: Create a referral program that rewards clients for referring new clients to a specific therapist. For example, if a client refers someone to their favorite therapist, they could get a discount on their next session or even a free add-on service.
- Incentivize Therapists to Promote Referrals: Encourage your therapists to ask for referrals at the end of their sessions. You can even offer incentives to therapists who successfully bring in new clients through word-of-mouth referrals.
Pro Tip: Make sure your referral program is easy to understand and implement. The easier it is for clients to refer others, the more successful your program will be.
Conclusion: Personalized Advertising for Team Growth
Advertising individual therapists on your team is one of the best ways to not only build their individual client bases but also boost your overall business profits. By highlighting their unique specialties, running targeted marketing campaigns, and leveraging reviews and referrals, you can ensure that each therapist on your team is consistently busy and contributing to your bottom line.
Remember, every therapist has something valuable to offer, and it’s up to you as the business owner to help showcase those talents. When your team is thriving, your business will thrive too.
