Hiring exceptional massage therapists is one of the most critical — and most frustrating — challenges for massage business owners and spa managers. You can’t grow your practice without the right team, but finding qualified, reliable therapists can feel like searching for a needle in a haystack.
If you’ve ever posted a job ad and heard crickets, or worse — only attracted underqualified or unreliable applicants — this article is for you.
In this guide, we’ll break down 10 proven places to find great massage therapists, including job boards, local resources, and lesser-known strategies that actually work. Whether you’re hiring your first therapist or building a full team, this is your go-to resource for sourcing top talent.
Why Most Hiring Efforts Fall Flat
Before we dive into the list, let’s talk about why so many hiring attempts in the massage industry go nowhere.
- Posting in the wrong place (where your ideal candidate isn’t looking)
- Generic job descriptions that don’t stand out
- No follow-up strategy or weak employer branding
- Competing with bigger chains without differentiating yourself
To beat the odds, you need to be strategic about where you post, how you position your opportunity, and what kind of message you send.
The Top 10 Places to Find Great Massage Therapists
These are the most effective online and local channels for finding licensed, qualified, and motivated massage therapists.
1. Indeed
Why it works: It’s the most widely used job board in the U.S. and has robust search and filtering options.
Best for: Reaching a broad audience quickly.
Tips:
- Use job titles like “Licensed Massage Therapist (LMT)” and include your location
- List benefits and perks clearly
- Boost your job post for more visibility in competitive markets
2. Craigslist (Gigs + Jobs Sections)
Why it works: Surprisingly effective for service roles in certain cities, especially if you’re hiring part-time or contractors.
Best for: Local reach and fast replies.
Tips:
- Be very specific about what you’re looking for to avoid low-quality responses
- Include your business name and a link to your website to build trust
3. Facebook Groups & Local Communities
Why it works: Many LMTs are active in private Facebook groups or local wellness communities.
Best for: Connecting with therapists already in your area or state.
Tips:
- Search for groups like “[Your State] Massage Therapists” or “[City] Wellness Professionals”
- Read the group rules before posting
- Keep your message informal but clear about pay, hours, and benefits
4. Massage-Specific Job Boards
Sites like:
- MassageJobs.com
- MassageTherapy.com Job Bank
- American Massage Therapy Association (AMTA) Career Center
Why they work: These are industry-specific and reach actively looking professionals.
Best for: Targeting licensed professionals who are serious about their careers.
Tips:
- Include CEU reimbursement, bonuses, and company culture in your listing
- Keep your post updated — some job boards sort by freshness
5. Massage Schools and Alumni Networks
Why it works: Schools are always graduating new therapists who need jobs.
Best for: Hiring entry-level talent you can train.
Tips:
- Build relationships with local massage schools
- Ask to be added to their alumni job board or newsletter
- Offer to speak at a class or provide a guest workshop — great for branding
6. Your Own Client List
Why it works: Your best clients are often connected to people in wellness.
Best for: Passive recruitment and word of mouth.
Tips:
- Add a “We’re Hiring” section to your email newsletter and website
- Mention open positions during check-out or rebooking
- Incentivize referrals with service credits or gift cards
7. Job Fairs and Local Hiring Events
Why it works: Personal interaction helps you stand out.
Best for: Building community visibility and meeting a wide range of job seekers.
Tips:
- Bring printouts, photos, and “day in the life” flyers
- Have a short pitch ready that emphasizes your mission and values
8. LinkedIn
Why it works: While not as common for massage jobs, many licensed therapists maintain professional profiles.
Best for: Recruiting for leadership roles, spa managers, or educators.
Tips:
- Use targeted LinkedIn ads or InMail to reach specific candidates
- Make sure your business profile is polished and up-to-date
9. State Licensing Boards
Why it works: Some boards offer job boards, or you can contact therapists by region.
Best for: Verifying credentials and finding local, actively licensed LMTs.
Tips:
- Search for “[State] Massage Therapy Board job posting” or call their office
- Some offer newsletters or directories for employers
10. Your Website’s Careers Page
Why it works: Passive applicants can discover you anytime.
Best for: Long-term hiring and building brand awareness.
Tips:
- Make the page easy to find and mobile-friendly
- Include testimonials from current staff and a clear application process
Bonus: Use Multiple Channels Together
Don’t rely on just one listing or platform. Great hiring often comes from layering multiple strategies — like running a job post on Indeed, while also tapping into a local Facebook group and emailing your client list.
Final Thoughts: Hiring is Marketing
At the end of the day, finding great massage therapists is a marketing challenge. You’re selling a vision, a workplace culture, and a reason to join your team instead of someone else’s.
If you’re struggling to find the right people, it’s not just about where you’re posting — it’s about how you’re positioning your opportunity.
